Sean 'Diddy' Combs will try to engineer a post-trial 'comeback,' report says
Published in Entertainment News
NEW YORK — As he awaits his sentencing for prostitution-related charges, music industry insiders already foresee Sean “Diddy” Combs attempting a post-trial “comeback.”
An industry insider told Us Weekly there’s “no doubt” the Bad Boy Records founder, 55, will eye a return to high-profile form, though it will “be an uphill battle.”
“Things will never be the same for him,” said the insider, in part because the now-infamous video of the Harlem-born mogul attacking then-girlfriend Cassie Ventura in a hotel in 2016 “will be seared into everyone’s memory forever.”
This will make it “hard for the public to trust anything he says or does,” they continued, though Diddy might not accept defeat so easily.
“He loves to be loved and be the center of attention,” said the insider, who anticipates a “very controlled” first interview and the announcement of “some charitable donation ideas.”
The remarks come as Combs awaits his Oct. 3 sentencing for two counts of transportation to engage in prostitution — each count carrying a potential 10-year prison sentence — following his conviction earlier this month, and his acquittal of two counts of sex trafficking and one count of racketeering, for which he could have faced life behind bars.
Melvin Villaver, Jr., a music marketing expert and Assistant Professor at Clemson University, told the outlet that regardless of the public’s post-trial view of Combs — the subject of more than 60 lawsuits accusing him of sexual assault and other misdeeds — “his rights, royalties and licensing power — will continue to generate value.”
Villaver also believes Combs will attempt a rebrand, as he has through monikers like Puff, Puff Daddy, Diddy, Love, etc.
“I imagine he’ll try to reshape the narrative around this chapter, too — whether through spiritual transformation, philanthropy or some sort of redemption narrative. Whether or not the public accepts it is another question entirely.”
Combs’ lawyers told Us meanwhile their client “is committed to doing the work to become a better man.”
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