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Disney bets on Sky deal to drive streaming profits overseas

Cerys Davies, Los Angeles Times on

Published in Business News

Disney has struck a multiyear deal with the United Kingdom's leading entertainment aggregator, Sky.

The agreement announced Wednesday will fully incorporate Disney+ streaming content into Sky's platform. Disney+ Standard with Ads will be included in eligible Sky TV packages starting next month. The deal also introduces a new linear movie channel for Sky's paid-TV network called Disney Cinema.

It's the first time U.K. subscribers will have access to Disney+, HBO Max, Netflix and Hayu (a reality TV streaming service) all in one subscription under the Sky brand. The subscription costs around £24 a month (roughly $33).

"We've grown Disney+ in the U.K. into our largest market across Europe over the past six years, and Sky is the perfect partner for our next wave of growth in the U.K. and Ireland," said Karl Holmes, Disney+ general manager. "This agreement gives millions of Sky customers a simple, seamless way to enjoy all the great stories that Disney+ offers, and opens up a substantial new audience for content creators and advertisers."

As part of Disney's move to expand its reach in the U.K., Sky customers will be able to access the studio's classic films like "Lilo & Stitch," Marvel movies and well-loved TV shows like "Grey's Anatomy" and "The Simpsons."

 

The partnership is the latest in Disney's effort to further globalize its streaming service. The company previously reached deals with Germany's ZDF, Spain's Atresmedia and Saudi media conglomerate MBC Group and UAE firm Anghami, so its content will be available in countries across the Middle East.

Disney+ isn't the only streamer attempting to expand its global reach. In recent months, Netflix inked a deal with French broadcaster TF1, which will launch this summer. HBO Max also planted a flag in Germany and Italy — a move previously blocked by Sky.

Under the new leadership of recently appointed chief executive Josh D'Amaro, it's expected that Disney will continue to invest in local language content and increase international subscriptions. After recording billions of dollars in losses, Disney's streaming services, which include Hulu and ESPN+, reached profitability in 2024. The company said it hopes to reach 10% operating margins in its entertainment streaming business.

(Los Angeles Times staff writer Samantha Masunaga contributed to this report.)


©2026 Los Angeles Times. Visit at latimes.com. Distributed by Tribune Content Agency, LLC.

 

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