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Delta unveils new employee uniform collection produced by Lands' End

Amy Wenk and Emma Hurt, The Atlanta Journal-Constitution on

Published in Business News

Delta Air Lines is unveiling a new line of flight attendant, airport customer service and maintenance employee uniforms, more than six years after its last major uniform collection rollout prompted opt-outs and lawsuits over alleged rashes and allergic reactions.

The new uniforms, to be worn by 65,000 global employees, will be produced by retailer Lands’ End, the Atlanta-based airline announced Monday.

The “Distinctly Delta” uniforms, as the collection is called, are expected to be in testing by summer and roll out to employees in 2027. Delta said the uniforms will be offered in navy, burgundy and red. “Iconic pieces” were reimagined, such as a popular wrap dress, the airline said.

The collection also includes scarves, ties and pocket squares designed by Italian luxury brand Missoni, an airline partner for some of Delta’s business class amenities.

The airline has “woven 100 years of history with employee feedback and premium design into a reimagined and elevated look that is functional across these work groups,” Delta wrote in a statement.

Back in 2018, Delta spent millions on the controversial“Passport Plum” uniforms, which were designed by Zac Posen and made by Lands’ End. But they were problematic.

Delta spent millions more on a redesign after employees filed lawsuits complaining about allergic reactions to the purple garments, and thousands of flight attendants and customer service agents opted to come to work in alternate clothing instead.

 

Last year, Delta said it planned to roll out new uniforms in a more classic color palette from a different supplier, GPS Apparel by Gap Inc. That partnership later ended.

With its new collection, Delta said it has prioritized employee feedback through surveys, focus groups, job shadowing and wear tests, according to a spokesperson.

“From pocket placement to fabric choices, every detail was informed by the Delta people who wear the uniform,” the airline said in an announcement. Delta also said the garments received a textile industry certification known as OEKO-TEX, which tests fabrics for harmful substances.

Delta is revealing the new uniforms at a fashion show Monday, held at the Delta Flight Museum.

“There’s no better manifestation of the Delta brand than the Delta people who wear our uniform,” Ranjan Goswami, senior vice president of customer experience design, said in the announcement. “Launching this collection represents a new era for Delta as we honor the past while designing a premium and timeless collection that leads us into our next 100 years.”


©2025 The Atlanta Journal-Constitution. Visit at ajc.com. Distributed by Tribune Content Agency, LLC.

 

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